A kiddo’s dream of having a cool gaming setup was the initiative and the inspiration of creating a dynamic brand that will make you… glom onto it!
THE CHALLENGE
Our goal was to create a modern gaming brand that sticks to the passion and the energy that gamers have. The biggest challenge was to differentiate itself from large, globally recognized brands of its filed.
THE PROCESS
We took a deep dive into the gamers’ world, into RGB and limitless imagination, where everything is possible to happen. We have studied their aesthetics, tone of voice and habits, in order to create a brand that gamers can directly identify with.
THE RESULT
Through all this process, LAGGARO was born. A gaming brand that refers to everyone that… glom onto action and gaming intensity! The brand DNA was aptly transferred to the eshop we built. Our target is to go through gamers’ heart from the first click, to be fast and easy to use, so that everyone can directly get what they want in their cart!
